In a recent financial awareness workshop for a group of startup employees, I encountered an intriguing yet concerning trend. While some individuals were diligently investing a portion of their income for future security, a surprising majority were entangled in lifestyle loans. Not home loans or education loans, but EMIs for laptops, phones, watches, and even holidays. This trend underscores the dual-edged sword of India's burgeoning middle class—a potent force for economic growth but also a breeding ground for credit dependency. India's middle class is poised to become the largest in the world over the next decade, presenting a golden opportunity for investors. The consumption story in India is compelling, driven by a population eager to improve their standard of living. This narrative is not just about numbers; it is about aspirations and the desire for a better life. However, the increasing reliance on credit for personal consumption raises red flags. The Allure of Easy Paym...